Stefan Willoughby
Digital Analyst
Seddon

Passionate and driven Digital analytics professional with over 5 years’ experience in integrating and implementing Google Analytics in a variety of online platforms. Successful and persuasive communicator with proven ability to translate data into compelling stories. Certified Scrum Master with proven experience delivering (multiple) Agile projects (on time, to spec, in a large organization). Self-motivated web professional with over 20 years’ experience in adapting and growing in this constantly evolving field. Thrives in both an independent and collaborative work environment.
Country Road Group
2017-09-01 - Ongoing
Digital Insights Analyst
    Bureau of Meteorology
    2012-06-01 - 2017-08-15
    Digital Analyst / Producer
    As a Digital Analyst, I developed dashboards in Data Studio. Allowing the business to self-serve general analytics requests. I prepared monthly reports detailing key insights for Senior Executives. I worked with product owners to identify the metrics to track. With developers, worked to ensure product tracking implementation. And the Social Media team to deliver campaign tracking and analysis. Mentored junior analytics staff. Ran regular Analytics Guild sessions to upskill of the team. Enabling us to review and adjust our approach. As a Digital Producer, I liaised with developers, as well as the Aviation and Defence areas, to deliver products. Finally, as a SCRUM Master, I lead the SCRUM team and product owner through all the ceremonies. Removed or escalated blocks to ensure we delivered projects to spec and on time. Generated weekly budget reports for the product owner.
      Bureau of Meteorology
      2009-07-01 - 2012-06-01
      Web Systems & Database Developer
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        Department of Education and Early Childhood Development, Victoria
        2008-06-01 - 2009-07-01
        Project Officer
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          Web Analytics Wednesday Melbourne
          2018-01-01 - Ongoing
          Organiser
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            MeasureCamp Melbourne
            2018-01-01 - Ongoing
            Organiser
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              English
              Native speaker
              Google Stack
              4
              • Google Analytics
              • Google Tag Manager
              • Google Data Studio
              • Google Big Query
              Web Development
              3
              • HTML
              • CSS
              • Javascript
              Making
              • Electronics
              • Woodworking
              • Replica Prop making
              • 3D Printing