Pedro Ávila
New York

A techincal leader who speaks the language of executives, marketers, and developers, bringing together people, data, and technology to improve social outcomes.
2017-08-01 - Ongoing
Program Manager in Apps Privacy
Protect User Data
  • Scale and automate privacy data and reviews through enhanced data collection and integrated monitoring for privacy design documents
  • Manage privacy programs across Apps teams, acting as privacy counselor at weekly design review meetings
  • Build partnerships across Google Apps product, legal, and compliance teams to foster a culture of privacy within Apps
  • Ensure user data privacy in Apps release, with a focus on Calendar, Meet, Chat, Voice, & Jamboard launches
2013-06-24 - 2017-07-31
Sr. Solutions Consultant for the Google Analytics 360 Suite
Enable awesome analytics, measurements, and insights
  • Engaged directly with Google's top advertising clients, protecting and growing ad spend by providing insight, guidance, and custom measurement solutions
  • Led the effort to create and populate the MSC Solution Center in order to get less dynamic guidance to clients more quickly
  • Designed, managed, and built Blueprint 360, an external Google web application for partners to scale the construction and delivery of implementation guidance to Google's measurement suite clients
  • Increased the supportability of Google Analytics by creating, socializing, and maintaining the GA Management Magic Google Sheets add-on, a tool to manage bulk items for enterprise clients and deploy best practice content
  • Reduced implementation engagements to 10 weeks through a cross-functional process to collect and communicate client requirements between services and sales in order to minimize the friction when closing projects
  • Lowered the time to generate a guide by 40% through cross-functional process changes and AppScript automations
  • Designed and implemented data sources and reports to promote the Visualize tool (Data Studio) for beta clients
  • Reduce support tickets by 8% by educating clients through monthly webinars on implementation-related topics
  • Led the g2g Capoeira program at Google NYC, teaching the Afro-Brazilian martial art to classes of up to 20 students
Columbia University in the City of New York
2017-05-24 - Ongoing
Faculty Lecturer
Advise graduate students in the Applied Analytics program on their capstone project
  • Led the inaugural capstone class for the Applied Analytics graduate course on building data-savvy organizations
  • Advised students on analytical methods as they created data models to answer real problems from the insurance industry
Fashion Institute of Technology
2016-03-17 - Ongoing
Staff Lecturer
Teach ecommerce and social analytics with a focus on the fashion industry
  • Develop and teach courses on ecommerce and social analytics, including theory and practice
Zagat (Google)
2012-09-10 - 2013-06-23
Business Analyst
Provide business analysis, insights and data for Zagat's CFO
  • Created a prototype for a scalable database to house all Zagat Survey Data, including a crawler to discover and format data
  • Managed Requirements for Content Management System redesign including feature prioritization and product design
  • Decreased misreported or omitted deals from sales by developing a cross-functional process and deploying automation for corporate sales reports, resulting in a data collection process that was 95% more efficient
Hewlett Packard
2005-05-08 - 2011-06-20
Sr. Solution Architect for Consulting and Integrations Services
Architect IT process solutions across the world
  • Planned and executed IT process re-engineering projects for multi-million dollar software services accounts across Europe, Latin America, the Middle East and the US, working closely with sales, marketing and product management
  • Advised clients across industries, leading efforts to optimize business processes using automation and dashboards
  • Developed sales and project architecture proposals and managed teams of technical consultants from many backgrounds and cultures in English, Portuguese and Spanish
  • Led classroom trainings for clients and partners at various technical levels and different languages
Segue Software (Borland/Micro Focus)
2004-09-05 - 2005-05-07
Performance Test Consultant
Break my client's web applications to expose flaws in their architecture
  • Designed and implemented performance tests for web applications
  • Managed different client architectures to properly automate tests
  • Monitored and interpreted test results to formulate causal analysis reports
Capoeira Brasil
2014-05-16 - Ongoing
Lead classes in capoeira technique, conditioning, culture and etiquette, maintaining a fun and safe environment
    New York Sailing School
    2011-06-09 - Ongoing
    Instructed students of various age groups in sailing theory and safety techniques
      Municipal Hospital & SAMU
      2003-06-23 - 2004-01-28
      Emergency medical technician
      Admitted patients and assisted physicians
      • Performed examinations on a semi-rural population, at times assisting physicians in minor surgeries
      • Administered pre-hospital care onboard ambulances in an urban environment, including advanced life support during aerial transports
      Columbia University
      Applied Quantitative Research - MA
      2010-09-15 - 2012-05-24
      California Polytechnic State University
      Computer Science - BS
      1999-09-10 - 2004-06-12
      Bulk Analytics Configurations with Google Sheets
      Online Behavior
      Bulk management of Google Analytics entities in Google Sheets

      On the Evaluation of Conditional Cash Transfer Programs
      Columbia University
      Masters thesis research of the measurement methods used in assessing welfare programs in Latin America

      PPMC Value
      Hewlett Packard Services Summit - Oslo, Norway
      Presentation quantifying the value of implementing Hewlett Packard’s Project and Portfolio Management Center

      Scoping PPM
      Hewlett Packard Consulting Briefcase
      HP Knowledge Brief to provide an understanding of how to scope Project and Portfolio Management Center projects

      Thinking PPM
      Hewlett Packard Services Summit - Prague, Czech Republic
      Introduction to more effective architecture and design in Project and Portfolio Management Center

      qpeN™ ASCII Cryptosystem
      California Polytechnic State University
      An introductory example of RSA cryptography using an implementation based on Java elements

      Napster, KaZaA and the Code
      California Polytechnic State University
      A comparative analysis of the Software Engineering Code of Ethics in the context of file transfer utilities

      Winner of Data Journalism Bicoastal Datafest Hackathon
      Sunlight Foundation
      Built an application that uses Benford numbers to direct journalists efforts by identifying likely areas of accounting fraud at local levels of government
      Public Speaking & Presentation
      • public speaking
      • presentation
      • facilitation
      Google Analytics
      • collection strategy
      • analysis
      • ecommerce
      • BigQuery
      • API
      • Apps Script
      Web Development
      • javascript
      • angular
      • html
      • css
      • material design
      • Java
      Data Analysis
      • R
      • SQL
      • Python
      Machine Learning
      • R
      • Python
      • Tensorflow
      • Anaconda
      • Sailing
      • Surfing
      • Hiking
      Martial Arts
      • Capoeira
      • technology and political blogging
      • short stories
      • poetry

      Michael Hansen - Principal IT Systems Engineer at Pacific Gas and Electric Company
      From the time I recruited him, I have been and continue to be impressed with Pedro. He possesses the rare combination of excellent technical skills and even better people skills. He is hard working, considerate of others, and extremely honest. I would feel confident using Pedro’s services in any field that he decides to peruse.
      Mathias Nöbauer - Sales Manager for Cloud & Enterprise at Microsoft
      Pedro is a great colleague to work with! He is adaptive, customer-oriented and has a lot of practical experience.
      Brian McQuillan - Senior Product Manager at ServiceNow – The Enterprise Cloud Company
      Pedro is a pleasure to work with. He never shirks a challenge and doesn't complain when the going gets tough. His professional 'can do' attitude has helped enusure that the projects he worked on were successes both for the company and the customer. I highly recommend him.
      James Nelson - Sr. Project Manager at Nevada System of Higher Education
      Pedro was extremely helpful on a very short time-framed project I managed. In a few days he was able to clarify and resolve issues that had not been resolved by his peers. He is very approachable and knowledgable in his field. I would work with him any day and hire him if I owned an IT company....or any company for that matter.
      Bart van Slobbe - Head of Digital and Media PSA Peugeot, Citroën and DS Benelux
      Pedro has contributed many insightful and helpful articles to the travel guides of He is attentive to detail and takes his audience into consideration, writing travel articles for their benefit, by finding new travel experiences and rejuvenating the hot spots with new angles and perspectives. I'm glad to have his contributions and recommend him as a travel writer to anyone looking for depth, meaning and purpose from their writers.