Dave Holsinger
Product Management & Marketing Leader

My career spans 15 years in software development, 10 of them in product management. I pride myself on being market-focused but technically astute - I'm the type who reads the Wall Street Journal and Hacker news every day. You might find me at the office putting together a P&L analysis, editing marketing copy, munging data with Python, poring over Google Analytics, or working with sales to finish an RFP.
Reeher LLC
2015-04-01 - Ongoing
Senior Product Manager
Reeher's shared management system has changed the way higher education advancement teams raise money. The Reeher Platform provides university development leaders with predictive analytics of their constituents and performance metrics for their advancement organization, allowing them to focus on prospects with both affinity and capacity, while reducing costs, and increasing dollars and donors.
  • Responsible for product strategy and 12 month product roadmap
  • Managed and mentored product owners
  • Led cross-functional teams for product launches, including marketing, sales, and customer support.
JOC Group, Inc. (PIERS)
2013-03-01 - 2015-02-28
Director of Product Management
PIERS, acquired by IHS/Markit, is an information service that delivers daily updates from U.S. customs and other sources that allow businesses to track global shipments of goods - literally any container that passes into or out of a U.S. port. My product line, PIERS Analytics, delivered a SaaS product for small businesses, ranging from 3PLs, manufacturers, agriculture, and financial and legal professionals.
  • Held P&L resonsibility for eCommerce product line
  • Managed an autonomous product team of 8 - developers, marketing, product, and customer service
HERE Technologies (formerly Nokia, formerly NAVTEQ)
2008-04-01 - 2013-02-20
Senior Product Manager
Responsible for delivery of NAVTEQ's first connected API for 3D images.
  • Received award for top-performing product manager of the year for 2010
  • Served as program advisor and engineering manager for NAVTEQ's research team
  • Re-engineered production and delivery of NAVTEQ Voice to save over $5 million in costs
University of Wisconsin, Madison
Germanic Linguistics - Ph.D.
University of Notre Dame
Government - B.A.
Fulbright Scholarship
Fulbright Commission
Awarded the presitigious one-year Fulbright Scholarship. Studied in Münster, Germany.
Native speaker
Near Native
Professional Competency
Product Management
  • P&L responsibility
  • Market Requirements
  • Pragmatic Marketing
  • SaaS B2B products
Pretty Damn Good
  • Inbound Marketing
  • Writing
  • B2B Marketing
  • Marketing Automation
Product Development
  • Agile/Lean Product Management
  • Backlog Prioritization
  • Product Requirements
  • Web Development (Java/MySQL)
  • Prototyping and Innovation Labs